Make the Right First Impression with Professional Web Design
Your website is often your customers’ first impression of your brand. Even if you are a local business that depends on local foot traffic, there’s a good chance that your customers are researching your business online before they come in. That is why it’s vital that you have a professional website.
The importance of a website cannot be overstated. But if this website is unattractive or hard to navigate, then you may be turning your customers away without even knowing it.
Professional web design should include (but is not limited to) the following elements:
- Simple Navigation – It shouldn’t be hard for visitors to find what they’re looking for on your site without clicking around several times. Navigation menus should be clear and simple, helping visitors find what they’re looking for in just a few moments.
- Attractive Design – Your site should be attractive, using colours and images that align with your brand while also being pleasing to the eye. A professional site has a balance between attractive design and content that’s easy to read and quick to load.
- Helpful Content – The content on your site should be informative and help visitors better understand your products and services. It also needs to emphasize relevant keywords that your consumers might use to find brands like yours online.
- Search Engine Optimization – Your site structure and content both need to be optimized for search engines like Google. The professional site design includes SEO services that ensure consumers can find your site online.
- Fast Site Load Times – If your site doesn’t load within a few seconds, visitors may be inclined to leave. Professional website design will ensure quick load times to improve the user experience.
If you don’t have a website, you’re missing out on opportunities for customers to identify who you are and if they want to spend money with you. This said, if you have a bad website it is better to have no website. While no website equals missed opportunities, a bad website can actually be worse since it literally makes your business look bad.
If you don’t have the resources in-house to design and maintain a professional, working website, then you may need to get help from a web design agency. Our web design team at avanah.io provides web design services to help brands like yours reach new audiences online. To find out more about our web design services or to learn more about the importance of a website, contact us today.